Inside Breakfast: His Word Is His Brand

Zhang Ziqiang, a humble bun vendor, insists on using fresh meat and never cutting corners. After raising prices due to rising costs, he loses customers to a rival selling cheap, spoiled meat and is forced to move to a remote morning market. But his honest buns slowly earn a loyal following. When the rival’s shortcuts cause dozens of people to suffer food poisoning, Zhang’s rule—“Fresh meat for fresh buns”—finally wins back everyone’s trust and respect.

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